I launched my postcard company, late night cake, in October, 2011. I took photos of the postcards I had done for my own family for the past 5 or 6 years to put up on the website. (I created the website practically overnight through Shopify. Another one of my “brilliant” ideas that I had to act on immediately). Some people commented that they weren’t Christmassy enough…but I love making my postcards more universal. It not only breaks up the monotony of red & green, but it allows me to use them all year long. I received almost 50 orders…not bad for a mailing list of 180 people in my first season!